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Address: 705-707 Hay Street Perth WA 6000
Phone: 08 9321 3969

Tags: book store, books

With over 96 stores in Australia, New Zealand Hong Kong and over 60 million books sold last year, Dymocks is a leading bookseller in the Asia Pacific region.

Dymocks is passionate about books in everything it does.

As a family owned business and the oldest Australian-owned bookstore, Dymocks prides itself on meeting the leisure, learning and gift needs of all booklovers by offering superior customer service and an enhanced book buying experience.

As the retail environment becomes more impersonal, the opportunity for Dymocks to take the high ground becomes ever greater.

The company constantly introduces innovations and new range of services, setting the standard in bookselling and leading the way in the 21st century with the same enthusiasm and progressive retail approach that has ensured its business success to this day. Strategically, Dymocks is already a leader in growth segments such as digital books.

At a local level, there is a great deal of support and involvement in Book Clubs such as the one run in Perth with The Western Australian newspaper.

Dymocks’ in-store marketing and merchandising initiatives provide a highly differentiated book retail experience. The initiatives are designed to help customers make an easy and informed book purchase.

They include Booklover newsletters featuring new release reviews and highlighting the Dymocks “Book of the Month” and “Author of the Month”, Critic’s Choice recommendations that put stars on the covers of selected books and Staff Recommended Reads which are displayed in all stores.

The positioning of Dymocks as “experts” in the field is extended to the staff who are hired and trained to provide a high standard of customer service.

Dymocks’ advertising strategy involves a range of promotional offers which are seasonal and timely, designed to reach the widest range of book buyers. This includes national catalogues which are distributed during peak retail periods such as Christmas, Mother’s Day and Father’s Day plus radio and television support for tactical promotions.

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