Tags: ice cream, cake, desserts
From humble beginnings to leading treat destination
In 1979, entrepreneurs Geoff Davis and Phil Rogers opened the doors to their first treat business in a South Australian shopping centre. Word soon spread about the tiny store selling delicious ice cream sundaes and treats and, by lunchtime on the opening day, the centreâ€™s mains power had blown as the storeâ€™s machinery struggled to keep up with customer demand.
This extraordinary beginning was the start of a brand that has developed into one of the nationâ€™s most recognised and well-loved franchises â€“ Wendys.
With more than three decades of successful franchising experience, the company has come a long way since those humble beginnings.
Wendys now has almost 300 stores across Australia and New Zealand and has grown from a single store operation to a large franchise network.
While the Wendys of today is very different to that first store, our franchisees are still motivated by one simple philosophy â€“ to deliver the ultimate treat experience to every customer, every time. Yum-O!